Canon Solutions America (CSA)
A new tagline and asset-driven lead generation campaign
Smart Change Starts Here
The internal sales branch for Canon Business Printers, wanted a campaign to generate leads and stand out in a competitive marketplace as providers of services and products that help businesses succeed.
A new tagline (written by me) and an asset-driven lead generation campaign segmented across 6 business verticals that targeted office stakeholders with specific information about what CSA can do for their business.