Canon Solutions America (CSA)

A new tagline and asset-driven lead generation campaign

Smart Change Starts Here

The internal sales branch for Canon Business Printers, wanted a campaign to generate leads and stand out in a competitive marketplace as providers of services and products that help businesses succeed.



A new tagline (written by me) and an asset-driven lead generation campaign segmented across 6 business verticals that targeted office stakeholders with specific information about what CSA can do for their business.



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