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Kate
Mayfield
Content Specialist
Canon Solutions America (CSA)
A new tagline and asset-driven lead generation campaign
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Smart Change Starts Here
Problem:
The internal sales branch for Canon Business Printers, wanted a campaign to generate leads and stand out in a competitive marketplace as providers of services and products that help businesses succeed.
Solution:
A new tagline (written by me) and an asset-driven lead generation campaign segmented across 6 business verticals that targeted office stakeholders with specific information about what CSA can do for their business.
Result:
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