Copy Challenge:

The internal sales branch for Canon Business Printers wanted a campaign to generate leads and stand out in a competitive marketplace as providers of comprehensive digital business solutions beyond the printer.

Copy Solution:

A new tagline (written by me) and an asset-driven lead generation campaign segmented across 6 business verticals that targeted office stakeholders with specific information about what CSA can do for their specific lines of business. 

Targeted digital display ads merchandised downloads and drove to a gated content hub. Each asset had it's own merchandising landing page and lead capture form.