Canon Solutions America (CSA)

A new tagline and content-driven lead generation campaign
Copy Challenge:

The internal sales branch for Canon Business Printers wanted a campaign to generate leads and stand out in a competitive marketplace as providers of comprehensive digital business solutions beyond the printer.

1/5

Copy Solution:

A new tagline (written by me) and an asset-driven lead generation campaign segmented across 6 business verticals that targeted office stakeholders with specific information about what CSA can do for their specific lines of business. 

Targeted digital display ads merchandised downloads and drove to a gated content hub. Each asset had it's own merchandising landing page and lead capture form.

Targeted display

Targeted display

Content Hub and Registration Page

Merchandised asset display page

This site was designed with the
.com
website builder. Create your website today.
Start Now