Brand Refresh and Campaign Concept
A shipping and fulfilment company with multiple lines of business wanted to make the case to mid-sized companies that they could go up against Amazon with the right support and services. They were also looking to stand apart from their competitors by showing some personality.
The "Because" campaign took on Amazon directly, but also made a case for each of their offerings with accessible and playful language and imagery rarely seen in the logistics space. The photos we chose to represent their business all had a bit of a twist or a wink. The copy and headlines I wrote picked up on that. Who says behind the scenes can't be a little bit fun?