Radial

Brand Refresh and Campaign Concept

Copy Challenge:

A shipping and fulfilment company with multiple lines of business wanted to make the case to mid-sized companies that they could go up against Amazon with the right support and services. They were also looking to stand apart from their competitors by showing some personality.

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Copy Solution:

The "Because" campaign took on Amazon directly, but also made a case for each of their offerings with accessible and playful language and imagery rarely seen in the logistics space. The photos we chose to represent their business all had a bit of a twist or a wink. The copy and headlines I wrote picked up on that. Who says behind the scenes can't be a little bit fun?