USC Marshall School of Business

Targeted email campaign segmented by tribe
Copy Challenge: 

Marshall's admissions department wanted to target the top ten percent of accepted students to increase enrollment in this select group. We created a 14 touch email campaign segmented into three tribes. Emails featured original videos, and blog posts tailored to each group. All content lived personal landing pages that also featured weekly polls, a calendar of upcoming events and a CTA to enroll now. 

Emails went out weekly featuring new content and driving to a personalized landing page.
A personalized information hub changed weekly to feature email content, a fun poll, a blog page and enrollment information.
Our team wrote original blog posts each week to correspond with a specific theme. Blog posts fit under one of four Tags: Marshall Life, Marshall Opportunities, Discover Marshall, and Get to Know LA.