Score Big

Helping Grow a start-up with email and more
Copy Challenge: 

A bargain ticket sales startup of primarily sports tickets needed to establish a unique voice to distinguish their brand from Ticketmaster and keep up with prospective ticket buyers.


Copy Solution:

I developed a brand voice that was sporty, fun and leaned male. The email strategy was to underscore the savings and generate curiosity about what was new and a deal on the site.


Welcome email featuring the brand voice - a bit heavy on the copy, but when have you ever met a copywriter who'd complain about that?


Facebook contest announcement 


Bonus! A couple display ads I think are cute.