I’m a human-first content leader who uses strategy, storytelling, and empathy to build unforgettable brands.

For more than 15 years, I’ve led content strategy, editorial teams, and brand storytelling for companies across finance, real estate, health, and tech. My superpower is transforming complex, often “unsexy” topics into clear, emotionally resonant stories that connect with real people—earning trust, driving engagement, and delivering results.

While I rely on research, SEO insights, and performance metrics to shape content strategy, data is only the starting point. The real impact happens when content reflects a deep understanding of the audience’s fears, hopes, and questions—and meets them with something honest, useful, and unexpected. That’s where I do my best work: at the intersection of heart and clarity.

Whether launching an editorial brand from scratch, scaling a content engine, or revamping a company’s tone of voice, I bring a mix of big-picture thinking, editorial rigor, and cross-functional savvy. I’ve collaborated with legal teams, UX designers, product marketers, and C-level stakeholders, always advocating for content that puts people first and delivers on business goals.

If you’re looking for a content leader who blends strategy with soul, let’s talk.

These case studies highlight how I’ve led editorial strategy for complex, regulated, or misunderstood products—building trust, clarifying value, and creating content systems that scale.