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Client: Corebridge Financial
Role: Independent Content Strategy Consultant
Timeline: Three months
Scope: Content strategy, roadmap, taxonomy, and information architecture for a unified educational content library spanning multiple lines of business, including retirement planning, estate planning, and financial wellness.
Challenge
Challenge
Following a series of mergers, Corebridge Financial had accumulated a large collection of educational content created by different business units over time. The library contained overlapping topics, inconsistent organization, duplicate content, and significant gaps in coverage.
The organization needed a scalable strategy for transforming fragmented content assets into a cohesive educational resource that could support multiple lines of business while remaining flexible enough to accommodate future content needs.
Strategy
Strategy
Rather than treating the project as a content cleanup exercise, I approached it as a content ecosystem design challenge.
The strategy focused on:
Creating a unified content architecture across business units
Identifying high-value content opportunities and coverage gaps
Establishing a scalable taxonomy and topic structure
Prioritizing content investments based on organizational goals and customer needs
Building a framework capable of supporting future content expansion without requiring structural redesign
The goal was to create a content model that could guide both immediate content development and long-term growth.
Execution
Execution
Audited and classified approximately 1,000 content assets using Airtable and AI-assisted analysis
Developed a taxonomy and information architecture spanning retirement planning, estate planning, and financial wellness topics
Created a prioritization framework to identify the highest-value content opportunities
Mapped content relationships, topic hierarchies, and content gaps across the library
Developed a phased content roadmap to guide future development and investment
Presented recommendations and strategic framework to executive stakeholders
Results
Results
Delivered a unified content strategy and roadmap for a cross-functional educational content library
Aligned approximately 1,000 fragmented content assets to a shared organizational framework
Established a scalable information architecture capable of accommodating future business and content needs
Identified priority content opportunities and content gaps to guide future investment
Created a strategic foundation for a unified educational content experience across multiple lines of business
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