In my first job as an advertising copywriter my title was jr. copywriter, proofreader and administrative assistant to the ECD. Basically I got paid to do the stuff no one else wanted to do. It was a great experience and somehow they let me write the whole brochure for the full model line that year (I guess my love of writing brochures isn't universal). 

LifePlan was a pilot employee benefit from LegalZoom that offered a range of financial and legal services to members. Because it didn't fall neatly into an existing benefit category, a big challenge we had was explaining what it was. And, as a new benefit, we also wanted to give it an air of legitimacy. All of which meant we were able to make this flashy booklet to distribute at open enrollment fairs.