Canon Solutions America

As the business printers branch of the Canon empire, Canon Solutions America (CSA) wanted to branch out into several industries that used large scale printers including healthcare and education. In addition to the value recognition of their name, they wanted to highlight the idea that they offered transformative printer products for highly regulated industries. I created the campaign tagline "Smart Change Starts Here," and a series of gated educational content hubs geared to their target verticals and featuring educational content about digital transformation in their industry. Geo-fenced digital banners and email campaigns drove traffic to the landers.