LifePlan bundled multiple legal and financial services focused on long-term planning, making it difficult to communicate both value and urgency. Members struggled to understand what the benefit was for, how the pieces fit together, and why they should engage now—compounded by a confusing online experience. I wrote multiple email campaigns and print assets for distribution at open enrollment fairs.
Week long in-office program to encourage engagement
Open enrollment materials
A self mailer designed to look like transactional and make the activation process simple. Saw 10% increase in member activations in the months sent.
Open enrollment materials
HR materials
Month