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LifePlan bundled multiple legal and financial services focused on long-term planning, making it difficult to communicate both value and urgency. Members struggled to understand what the benefit was for, how the pieces fit together, and why they should engage now—compounded by a confusing online experience. I wrote multiple email campaigns and print assets for distribution at open enrollment fairs.
Financial Wellbeing Week All.pdfFinancial Wellbeing Week
Financial Wellbeing Week
Week long in-office program to encourage engagement
2020 Brochure digital.pdfFull Color Print Brochure
Full Color Print Brochure
Open enrollment materials
Direct Mail (1).pdfDirect Mail Piece
Direct Mail Piece
A self mailer designed to look like transactional and make the activation process simple. Saw 10% increase in member activations in the months sent.
LP_1P_14.39.pdfOne-sheet
One-sheet
Open enrollment materials
Financial wellbeing checklist.pdfFinancial Wellness Checklist
Financial Wellness Checklist
HR materials
2019-06-June-Monthly-Email_crop.pdfMonthly Newsletters
Monthly Newsletters
Month
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